May 02
Apple announced they would be offering iTunes Movies for sale on the same day as the DVD release. They also followed by saying you can now purchase movies directly through your Apple TV.
Previously you could only rent movies through your Apple TV but now you will be able to keep them forever with the added “Buy” button. The Apple TV will then sync to your iTunes library and be yours forever.
These are big announcements for Apple as they attempt to take over the movie market as they have the music market… however personally I feel like both of these are no-brainers in simply becoming more competitive.